Massimo Bucciero

Massimo Bucciero is the General Manager of ERTP Italia, an innovative sports marketing, sponsorship and promotions company based in Torino. His projects include consulting the ATP Tour, the Nitto ATP Finals, Tennis Organizations, Giro d'Italia, Juventus FC, Torino FC and the Italian Football Federation, as well as conducting brand activations for international corporations. He's also produced large-attendance shows during the Winter Olympics as well as the Sensation international event. In addition, he's managed international projects for Nike (Nike Junior Tour), Prince, Tretorn, and L'Oreal. He's also co-owner of Le Pleiade Tennis Club, one of the most prestigious and successful tennis operations in Europe.